Why does your business need a logo? A well-designed logo builds trust and helps people stay in contact or keep your business in mind. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.

Here are the top 5 reasons why you need a logo:

• Convey brand emotion with logo colors. ...

• Increase influence with your audience. ...

• Make your business look more professional. ...

• Tell your brand story through your logo design. ...

• A logo launches your brand.

BRAND EMOTION

There’s power in our emotions. We're human beings and emotions are a natural part of our everyday lives. Our feelings, whether we realize it or not, dictate many of our responses to situations and the decisions we make each day. As a creative professional, using the power of emotions can unlock a deeper relationship with your prospective consumers. When you utilize emotions in your creative design, you open up a robust and subconscious pathway for connection. Creating design elements in such a way that they provoke an appropriate emotional response can create a lasting impression on the consumers you reach. 

A MORE PROFESSIONAL LOOK

The business logo should include a picture that will represent your business’s identity, the name that is already defined, and if it is a possible slogan of your business.

Producing the logo requires two things, art skills and work with software for graphic design, on the one hand, and the time for making on the other hand. It may be better to choose a consultant and some logo maker (graphic designer), which can accomplish this job for you.

LET’S TALK ABOUT BRAND INFLUENCE

Marketing is a game of influence. Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out this infographic “How Branding Influences Purchase Decisions” for the latest statistics on how brands are influencing the shopping behaviour of online consumers.

A MORE PROFESSIONAL LOOK

The business logo should include a picture that will represent your business’s identity, the name that is already defined, and if it is a possible slogan of your business. Producing the logo requires two things, art skills and work with software for graphic design, on the one hand, and the time for making on the other hand. It may be better to choose a consultant and some logo maker (graphic designer), which can accomplish this job for you.

TELLING YOUR BRAND STORY

If you want people to really love your brand, they need to feel a connection. This connection is what creates a strong loyalty that ultimately grows into customers feeling invested in your brand. One way to build this connection is through your "Brand Story". You won't always be able to control everything about your brand story, but you can lead it. Insert your compelling, engaging story into the mix. Make it true, and authentic to your values. By adding your voice to clarify your mission: what truly drives your business or brand–you’ll build emotional engagement. Therefore, by defining your brand story, you can align your brand to the story.

HOW IT LAUNCHES YOUR BRAND

Take time to create your logo. Let your mind wander. Be unique. Be clever. Demonstrate something about that image or signature that no one has ever considered before so when your target market sees it, they say, "Aha!" Use colour to grab attention. Don't overly complicate it. Avoid getting too fussy. There are many choices to make but, taking the time to explore what really connects with you is the best part of the creative journey. It has to feel like you.

IN CONCLUSION

Confident branding and a strong branding strategy use design to communicate a message that attracts the right target audience you want to entice. Creating a message of confidence in your brand while differentiating between you and your competitors. Does your logo fulfill this mission? If your answer is no, it may be time to consider strengthening your brand strategy and looking at a new logo to reposition your company.

Are you a new business without a logo or brand story and need some assistance? I’d be happy to help!

www.kellywillmott.com